Czasopismo | OPAKOWANIE | Rocznik 2012 - zeszyt 9e

Fine art in packaging of drugs

nr katalogowy: 71175

The analysts of economic markets underline the fact that the pharmaceutical sector is one of the very few industrial sectors, which has resisted the impact of the recent global crisis or has been affected by its effects to minimal degree. Together with the pharmaceutical sector, in the same very comfortable situation, have been the companies operating in related or supporting sectors such as manufacturers of packaging or printers of medical leaflets. This does not mean however, that the companies operating in these fields could have afforded to assume passive or anticipating attitude to their customers during the economic crisis. Paradoxically, crisis waves in economics are a good opportunity to strengthen one’s competitive advantage while consumers" expectations are strengthened and tightly binding during such a period. It has been in the period of the last few years that at the shelves of pharmacy shops and other retail points of sale one could see a boost of numerous carton packages for medicines and parapharmaceuticals which have attracted potential customers with sophisticated forms of surface finish such as stamping, gold-plating or film covered openings. Also, the expectations regarding the assurance of product safety - already at the stage of packaging design - and an appropriate marking of product genuity have been raised. This requirement has been strongly underlined both by manufacturers and distributors of medicines as well as their consumers. Pre-press Process Safety At present there are only few printing houses in Poland that manufacture packaging for pharmaceuticals which, by means of implementation [...]

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2012-9e

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