Czasopismo | OPAKOWANIE | Rocznik 2012 - zeszyt 9e

Packaging and lifestyle

BEATA HOFFMANN

nr katalogowy: 71161

Consumption has pride of place in the post-modernist era. We may even volunteer the claim that now the technological advancement and the vicissitudes of modern civilization have led to overproduction of consumer goods. Consumer culture is flourishing. Nowadays consumers are lost for choice of products. Many of these products satisfy similar needs in similar ways and, therefore, producers resort to a variety of tactics to entice buyers to purchase their products.1 Many factors, including the package, may significantly affect product sales. When designers design packages they pay a great deal of attention to the target society’s values and consumer habits as well as to individual and group lifestyles. These factors are then reflected is such aspects of the package as thematerial of which it is made, its shape and size, but also the product ingredients or calorific value. Although protective packing is nothing new and has a several hundred year old history, packages as we understand them today date back no further than the nineteenth century. It was then that new technologies enabled producers and breeders to supply shops with pre-packed products. 2 The concept of chain stores developed with the establishment of Great Atlantic and Pacific Tea, A&P, in the USA in 1859. By the outbreak of World War I this global company had two thousand sales outlets in the USA. Initially, only tea could be pur- OPAKOWANIE 4 ENGLISH EDITION Packaging and lifestyle BEATA HOFFMANN INSTITUTE OF APPLIED SOCIAL SCIENCES, UNIVERSITY OF WARSAW chased at the chain stores but the assortment was gradually increased to include other groceries. Products were weighed and sold over the counter. They were usually packed in paper and liquids were poured into containers brought by the customers. A similar system developed in the UK where Thomas Lipton opened his first shop in Glasgow in 1871 where he sold tea from his own plantations in Ceylon (now[...]

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