Czasopismo | TECHNOLOGIA I AUTOMATYZACJA MONTAŻU | Rocznik 2018 - zeszyt 2

SUCCESS FACTORS AND FUTURE TRENDS IN MASS CUSTOMIZATION

Czynniki sukcesu i przyszłe trendy w masowej indywidualizacji

nr katalogowy: 114026

Streszczenie

At fi rst, this paper focuses on the market-oriented challenges associated with the necessity to continuously update product offers in order to serve today’s markets and remain competitive. Subsequently, some success factors for mass customization (MC) are identifi ed in this study. Then, a generic model of a mass customization system for manufacturing companies is proposed. Additionally, chosen problems concerning the mass customization implementation are highlighted. Finally, the work provides a summary of the features and trends of MC and offers new views on the subject.

Abstract

Na początku niniejsza praca koncentruje się na wyzwaniach rynkowych związanych z koniecznością ciągłego aktualizowania ofert produktów w celu obsługi dzisiejszych rynków i utrzymania konkurencyjności. Zidentyfi kowano również wybrane czynniki sukcesu dotyczące masowej indywidualizacji (MC). Następnie zaproponowano ogólny model systemu dotyczącego masowej indywidualizacji dla fi rm produkcyjnych. Dodatkowo wskazano na wybrane problemy dotyczące wdrażania masowej indywidualizacji. Na końcu, praca zawiera podsumowanie cech i trendów MC i przedstawia nowe spojrzenie na poruszony temat.

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Bibliografia

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2018-2

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Open Access

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