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The Private Label Effect

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The interest in private label isn’t slowing, even as the global economy strengthens. According to The NPD Group’s “Private Label Perceptions, Usage Patterns and Intentions" released in July 2009, 24 percent of all food and beverages served in American homes in 2008 were store brands, up from 18 percent in 1999. In addition, a recent study by GfK Roper found that 91 percent of shoppers who say they switched from buying name brands to buying store brands during the past year will continue buying the store brand after the recession ends. So what’s behind the continued interest in private label? Beyond just cost savings, consumers are finding a variety of high quality - and even innovative - private label brands on the shelf across product categories. In [...]

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